Each LIFTOFF cohort completes a rigorous experiential program to prepare them for launching a business in the Central Kentucky Bluegrass region. The first and most essential lesson the cohort learned (and then practiced) was the entrepreneurial mindset. They learned and applied CentreWorks’ Human-Centered Innovation Approach (HCIA) to develop their value proposition. They learned the basics of the business model along with foundational financial, legal, and digital marketing principles. The CentreWorks’ mission includes growing multiple LIFTOFF communities to build a regional innovation and startup culture and to spark new economic development and social enterprise opportunities. Keep an eye on our centreworks.org website for the next LIFTOFF community formation and consider joining.